What is keyword research?

keyword research is an essential part of any digital marketing strategy. It's a process of uncovering and discovering words and phrases that people use to search for information on the web. Armed with this knowledge, businesses can create content and websites that are more likely to be found by potential customers. The process of keyword research includes the steps of selecting appropriate terms, analyzing them for competition and popularity, and finally evaluating potential options.

When selecting keywords, it is important to consider the relevance of each term in order to ensure they match what potential customers would be searching for. The goal of keyword research is to find words that are related to your business or product, but have low competition so that you have a better chance at ranking well in search engine results pages (SERPs).

You'll want to use both broad match terms (showing relevance for multiple queries) and narrow match terms (focused on one particular query) in your seed list. This will allow you to make sure you cover a broader range of related topics that cover the many queries someone might be making about your offering. Make sure to keep track of the trends over time so that you are targeting keywords that have user interest year after year instead of just relying on short-term spikes or seasonal trends.

After researching relevant keywords, it's important to analyze them further in order to decide which will work best within your digital campaign strategy. This includes looking at things like search volume, click-through rate (CTR), competition level, cost per click (CPC), suggested bid range and other factors. The combination and analysis of these factors will help you determine which keywords are best suited for use in your campaigns and how much budget should be allotted for each keyword group efficiently as possible.

Finally, evaluate all potential options in light of your unique goals before making a decision on what specific keywords you should target within the digital marketing efforts for your business or product. Keywords should always align with broader campaigns objectives so keep this in mind when determining what phrases make it onto your finalized list. Ultimately, effective keyword research will help any business target their desired audience more accurately while optimizing budgets accordingly